Site goals & audience

Compiled from the Site Goal setup interview for Zion Episcopal Church. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Primary: current parishioners of Zion Episcopal Church and members of the vestry who rely on the site for service times, announcements, formation updates, and parish news. Secondary: seekers, newcomers, and neighbors in the greater Washington area exploring Episcopal worship, sacramental life, and community ministries. Tertiary: visiting Episcopalians, ecumenical partners, and friends/family of parishioners following along from a distance.

Primary goal

Keep parishioners and the surrounding Washington community informed about worship, formation, pastoral care, and parish life at Zion Episcopal Church, while welcoming newcomers and growing a faithful digital congregation through a weekly cadence of articles and an expanding email list.

Website type & positioning

Parish website for an Episcopal faith community

90-day targets

Publish 1 article per week (52/year cadence anchored to the liturgical calendar) and add 20 new email subscribers within the next 90 days. Supporting indicators: consistent weekly newsletter delivery, sustained week-over-week visits to worship/service-times pages, and growth in returning visitors from the Washington area.

Content strategy

Maintain a weekly publishing rhythm aligned with the lectionary and parish life: rector/clergy reflections on the Sunday readings, announcements from the vestry, formation and Christian education updates, parish ministry spotlights (outreach, music, altar guild, etc.), pastoral notes, and invitations to worship and special liturgies (feast days, Holy Week, Advent, Christmas, Easter). Each article should include a clear subscribe call-to-action, share-friendly excerpts for parishioners to forward, and welcoming language for newcomers. Promote new posts via the weekly e-newsletter, Sunday bulletin, and pew announcements to compound list growth.

Industry & expertise

Episcopal Church / Mainline Christian Parish — A local Episcopal parish in the Anglican tradition serving Washington. The site functions as the digital narthex of the church: communicating worship schedules, sacramental life, formation, pastoral care, outreach ministries, and vestry governance to members while extending hospitality to seekers and the wider community.